MEDICAL AESTHETICS BRANDING & WEBSITE LAUNCH
A premium, authoritative digital presence for a high-end medical clinic specialising in holistic aesthetics. Brand identity & Squarespace website by Wild Mind Studios for a holistic aesthetics clinic based in The Lake District & London.
DR ARCHY’S AESTHETICS
Project Scope
Brand Identity - Workmark Logo & custom emblem design
Squarespace Design - Full website build & strategy, custom artwork
SEO Strategy - Search visibility for aesthetics
Social Content - Launch graphics & social assets
Launch Support - Technical setup & hand-off
Phase 1: Creative Strategy & Visual Direction
To reflect the holistic medical approach of Archy’s Aesthetics, we developed a brand identity rooted in "calm confidence." This visual strategy blends grounding neutrals with soulful teals to create an authoritative yet approachable digital presence. By focusing on a mood of "quiet luxury," we ensured the branding speaks directly to a high-end clientele looking for an empowered wellness experience.
Phase 2: The Visual Identity
Building on our strategic foundation, we developed a bespoke brand identity that feels both clinical and celestial. The centerpiece is a custom watercolor emblem—a sacred geometry-inspired lotus that represents the "holistic" and "soulful" nature of the clinic. This was paired with a refined typography suite and a set of branded icons to ensure a consistent, premium feel across every digital touchpoint.
The final emblem: A fusion of science, artistry, and soul.
Phase 3: Squarespace Website Design & Build
The final phase was bringing the brand to life through a bespoke Squarespace website. We focused on creating a seamless user experience (UX) that guides patients from "curiosity" to "booking." The site is fully SEO-optimised for local searches in London and The Lake District, and features a mobile-first design to ensure the premium brand feel remains consistent across all devices. We integrated clear Call-to-Actions (CTAs) and a streamlined booking system to support business growth.
Phase 4: Social Media Strategy & Content Creation
A brand only truly comes to life when it meets its audience. For Phase 4, we designed a strategic social media launch to introduce Archy’s Aesthetics to the world. We created a library of branded Instagram templates, educational carousels, and high-impact launch graphics to ensure a polished and consistent social media presence. Beyond the launch, we continue to support the brand with ongoing content creation, helping to translate complex medical aesthetics topics into engaging, accessible, and ethical visual stories.
Dr. Archy, Founder of Archy's Aesthetics
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![Portrait of Dr. Archy of Archy's Aesthetics, a medical professional who partnered with Wild Mind Studios for a premium Squarespace website and brand design.]()
It has been an amazing experience!
“Working with Amie on my business website has been an amazing experience. She has this rare ability to balance creativity with logic, bringing ideas to life in a way that not only looks beautiful but also works perfectly for my business needs.
Her sense of colour and style is exceptional — everything she created felt aligned with my brand and vision. What stood out the most was how much time she took to understand me as a person before even starting the design process. That personal touch made all the difference.
Amie is incredibly approachable, friendly, and patient. She never rushes the process and makes you feel completely at ease every step of the way. I couldn’t have asked for a better person to bring my website to life.”
~ Archy, Dr Archy’s Aesthetics ~
