CASE STUDY
A Brand as Distinctive as the Work Behind It
DR ARCHY'S AESTHETICS - MEDICAL AESTHETICS BRANDING & WEBSITE
MEDICAL AESTHETICS BRANDING & WEBSITE LAUNCH
A premium, authoritative digital presence for a high-end medical clinic specialising in holistic aesthetics. Brand identity & Squarespace website by Wild Mind Studios for a holistic aesthetics clinic based in The Lake District & London.
DR ARCHY’S AESTHETICS
Project Scope
Brand Identity - Workmark Logo & custom emblem design
Squarespace Design - Full website build & strategy, custom artwork
SEO Strategy - Search visibility for aesthetics
Social Content - Launch graphics & social assets
Launch Support - Technical setup & hand-off
Phase 1: Creative Strategy & Visual Direction
Dr Archy's Aesthetics needed a brand that felt as considered as the treatments themselves - premium without being cold, clinical without losing warmth.
We began with deep-dive strategy: defining the visual mood, the target client, and the feeling every touchpoint needed to create. The direction we landed on was quiet luxury - grounding neutrals layered with soulful teals, building a presence that feels authoritative, calm, and completely distinctive in the medical aesthetics space.
Phase 2: The Visual Identity
With the strategy in place, we moved into building the brand itself - and this is where it really came alive.
The centrepiece is a custom watercolour emblem: a sacred geometry-inspired lotus, hand-crafted to capture the holistic soul of the clinic without losing an ounce of its medical authority. No stock icons, no generic marks - something entirely original that Dr Archy's could own completely.
Paired with a refined typography suite and a set of bespoke branded icons, every element was designed to work together - clinical and celestial, grounded and quietly extraordinary.
The final emblem: A fusion of science, artistry, and soul.
Phase 3: Squarespace Website Design & Build
With a brand this considered, the website needed to match it at every turn.
We built a fully bespoke Squarespace site designed to guide patients naturally from first impression to booking - no friction, no confusion, just a seamless experience that reflects the quality of the clinic itself. Every page was crafted with both aesthetics and strategy in mind: clear calls to action, a streamlined booking flow, and a mobile-first build to ensure the brand feels just as premium on a phone as it does on a desktop.
The site is fully SEO-optimised for local search visibility in the Penrith, Keswick and London area, with custom artwork and considered layout choices woven throughout to make it feel genuinely one-of-a-kind.
Phase 4: Social Media Strategy & Content Creation
A brand only truly comes to life when it meets its audience - and that's exactly what Phase 4 was about.
We designed a strategic social media launch to introduce Dr Archy's Aesthetics to the world with confidence and consistency. A full library of branded Instagram templates, educational carousels, and high-impact launch graphics ensured the brand translated beautifully from website to feed - nothing generic, nothing off-brand, nothing that looked like everyone else in the space.
Beyond the launch, we continue to support the brand with ongoing monthly content - translating complex medical aesthetics topics into visual stories that are engaging, accessible, and always ethically considered.
Dr Archy, Founder of Dr Archy’s Aesthetics
It has been an amazing experience!
“Working with Amie on my business website has been an amazing experience. She has this rare ability to balance creativity with logic, bringing ideas to life in a way that not only looks beautiful but also works perfectly for my business needs.
Her sense of colour and style is exceptional - everything she created felt aligned with my brand and vision. What stood out the most was how much time she took to understand me as a person before even starting the design process. That personal touch made all the difference.
Amie is incredibly approachable, friendly, and patient. She never rushes the process and makes you feel completely at ease every step of the way. I couldn’t have asked for a better person to bring my website to life.”
~ Archy, Dr Archy’s Aesthetics ~
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