Brand Identity Starter Pack
Build a brand identity that feels polished, aligned, and genuinely reflective of your business.
Designed for wellness brands, creatives, service providers, and growing businesses, this starter pack helps you create a cohesive visual foundation through thoughtful branding, creative direction, and intentional design.
Whether you’re launching something new or refreshing your current look, we’ll create a brand identity that feels professional, recognisable, and completely yours.
Strategic brand identity design for businesses that want a more polished, cohesive and recognisable visual presence.
What’s Included
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Choose from a refined wordmark logo, brand icon or custom illustrated emblem designed to reflect your business identity and visual style.
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Carefully selected typography and colours to create a cohesive, recognisable and professional brand aesthetic.
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A visual guide to help shape the overall feel, tone and consistency of your brand across platforms.
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Simple, practical recommendations for using your branding consistently across your website, social media and marketing materials.
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Editable social media templates designed to help you create polished, on-brand content with ease.
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houghtful revisions to fine-tune your branding so it feels aligned, cohesive and ready to launch.
Here’s a sample brand board created for a previous client, showcasing how colours, typography, imagery and visual direction come together to create a cohesive and recognisable brand identity. Your brand board will be thoughtfully tailored to reflect your business, audience and overall vision.
A selection of visual brand boards
Every brand identity is thoughtfully tailored to reflect the personality, audience and visual direction of the business.
Perfect for
Service-based businesses launching a new brand or refreshing their current visual identity.
Wellness, beauty and creative businesses wanting branding that feels polished, cohesive and aligned.
Squarespace businesses needing a professional visual foundation before launching their website.
Small businesses looking for consistent branding across social media, websites and marketing materials.
Creatives ready to move beyond DIY branding and create a more recognisable, elevated brand presence
BRAND IDENTITY STARTER PACK PROCESS
A thoughtful, collaborative approach to creating a cohesive visual identity designed to help your business feel polished, professional and aligned across every platform.
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We begin with a creative discovery process to explore your business, audience, goals and visual direction. You’ll complete a brand questionnaire so I can understand the personality, values and overall feel you want your brand to communicate.
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Using your inspiration and creative direction, I’ll design your brand identity elements - including your logo, colour palette, typography and brand board - creating a cohesive visual foundation that feels polished, professional and aligned with your business.
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You’ll receive your initial concepts for review, along with one refinement round to fine-tune the details. This stage allows us to shape the branding until it feels consistent, intentional and ready to represent your business confidently.
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Once approved, you’ll receive your final brand assets and files, along with your brand board and guidance for using your branding consistently across your website, social media and marketing materials.
Investment & Next Steps
Brand Identity Starter Pack
Investment from £450
Perfect for businesses looking to create a more polished, cohesive visual identity before launching or refining their online presence.
This package includes:
Custom logo design
Curated colour palette
Typography selection
Brand board & visual direction
Brand style guidance
One refinement round
Final brand asset delivery
Looking for a complete online presence?
Many clients choose to continue into Squarespace website design, launch support and ongoing creative support to create a fully cohesive brand experience across every platform.
Whether you’re preparing to launch a new business, refresh your existing brand or create a more professional online presence, additional support can be tailored to your project as your business evolves.
Continue Your Brand Journey
Squarespace Website Design
Transform your branding into a polished, strategic online presence designed to support your business growth.
Launch & Ongoing Support
Bring your brand to life with launch graphics, social content and ongoing creative support designed to help your business show up consistently online.