The Human Behind the Brand
BRAND DESIGNER, PHOTOGRAPHER, SQUARESPACE SPECIALIST & CREATIVE STUDIO FOUNDER - BASED IN WIVENHOE, ESSEX.
Hey, I'm Amie
Maker of brands that mean something. Chaser of golden hour light. Lover of a misty morning on the river, a good cup of matcha, and music that makes the hairs on your arms stand up.
I'm a designer, photographer, and Squarespace specialist who builds brand worlds for wellness, beauty, and creative businesses - the kind that feel like you, not like a template someone else already used.
Matcha over coffee, always
Romantasy reader, no apologies
Up before the birds, harmony in everything
Where I came from
I've been working with images for over 16 years - long before I knew what brand design even was. I studied Fine Art at The Arts University, Bournemouth, then spent years as a wedding coordinator and events operations manager, and somewhere in between all of that, I fell in love with the way visual storytelling could make people feel something before they'd read a single word.
I came to brand design through photography first. I understood light, composition, mood - and I realised that those same instincts applied to logos, colour palettes, and the way a website made someone feel when they landed on it.
That background gives me something a lot of designers don't have: I don't just build brands that look good in isolation. I build brands that photograph beautifully, sit right on a website, and translate across every touchpoint - because I've worked across all of them.
Why Wild Mind Studios exists
For a long time I was doing bits of everything for everyone - photographs here, a logo there, a website for a friend. Good work, but scattered and no through-line.
The turning point came when I realised the businesses I felt most drawn to weren't just selling products or services. They were building worlds - a feeling, an atmosphere and a reason to stay. The ones doing it badly weren't lacking talent, they were lacking a brand that actually reflected who they were.
Wild Mind Studios exists for those businesses. The ones with a real story to tell. The ones who know their work is good but can't quite get that across visually.
for The ones who are done looking like everyone else.
Outside the studio
I live in Wivenhoe - a small, quietly magical village on the Essex coast, with my lovely husband Matt.
Life here looks like morning walks along the estuary, afternoons with a camera, evenings that always end up involving a good series, a romantasy novel, or something sweet.
I'm deeply rooted in nature, in creativity and in the kind of slow attention that good work requires. I'm also a Reiki practitioner, a lover of traditional art mediums, and someone who does yoga with the best of intentions - just not quite as often as I probably should.
I don't think you need to know all of that to hire me. But I do think the kind of work I make is shaped by all of it - by someone who pays close attention, who finds meaning in small things, and who genuinely cares about getting it right.
Amie x
Sweet treats courtesy of Belle Vue Bake Co - find them at bellevuebake.co
You don't have to know exactly what you need.
You just have to know something needs to change.
Ready to build something that actually feels like you?
Have a look at how I work, explore the services, or just get in touch. There's no pressure and no hard sell - just a proper conversation about where you're at and what might help.
Not sure where to start? Why not get expert advice from yours truly on your brand with a FREE brand audit!