Amie Duke-Woolley, Founder of Wild Mind Studios wearing a brown jacket and hat, with long curly hair, outdoors near water.
Close-up of a cluster of pale purple and white hydrangea flowers with dark background
Close up photography of cream hydrangea flowers by Wild Mind Studios Essex
Amie Duke-Woolley, Founder of Wild Mind Studios wearing a wide-brimmed maroon hat and a beige coat, standing outdoors near water.

The Human Behind the Brand

for women running wellness, holistic, spiritual and creative businesses
& based in Wivenhoe, Essex.

Hey, I'm Amie

Maker of brands that mean something, chaser of golden hour light and lover of a misty morning on the river.

I build brand worlds for women running their own wellness, holistic, spiritual and creative businesses, the kind that feel like you rather than a template someone else has already used.

Matcha over coffee, always

Romantasy reader, no apologies

Up before the birds, harmony in everything

Elegant wedding table setting with place card, wine glasses and grazing platter — event photography by Wild Mind Studios

Where I came from

I was born in Kendal in Cumbria, and I’ve been working with images for more than 15 years. I studied Fine Art at Arts University Bournemouth, then spent years as a wedding coordinator and events operations manager, and somewhere along the way I fell in love with how visual storytelling can make people feel something before they’ve read a word.

Photography came first, and I realised the same instincts for light, composition and mood applied to logos, colour palettes and websites. So I build brands that photograph beautifully, sit right on a website and work across everything, because I’ve worked across all of it.

Staff serving prosecco at the Tanners Wine Merchants stand, Welsh Game Fair — event photography by Wild Mind Studios

The bit I tell everyone anyway

I’m ten years sober, and that decade has been full of inner and outer work, from Reiki and Transformational Bodywork to years of yoga, breathwork, ecstatic dance and more than a few retreats. It’s helped me build a slower, more intentional life that actually suits me, and it’s shaped how I work too.

I know how vulnerable it feels to put yourself and your work out into the world, especially after years of being brilliant at what you do for someone else, so I don’t just hand over a logo and a website and wave you off. I help you build a brand that feels like you and a business that fits around your life rather than swallowing it.

What it’s like working with me

I listen first because getting the most out of you for your brand come from me understanding you, not from what’s trending this year or this month. I speak in plain (Northern) English, so if you have a question about anything at all I will be able to answer you in speak you will understand, no jargon and you’ll know how to look after your own website once we are done. I’m honest, and I’ll tell you kindly if something isn’t working or there’s an easier way. I stay calm, thanks to years of running events with a hundred moving parts and lastly I stick around after launch for photography, content or if you need any help with anything.

A woman sitting on a hanging wicker chair smiling, Amie Duke-Woolley, Founder of Wild Mind Studios standing holding a reflective board, and a photographer taking pictures indoors near a window with a bright, patterned table in the foreground.
A stone Buddha statue holding pink flowers, sitting outdoors on a tree trunk, with blurry trees in the background.
Amie Duke-Woolley, Founder of Wild Mind Studios, wearing earrings and a necklace, is smiling and taking a selfie in front of a colorful watercolor mural of leaves on the wall behind her. She is wearing a peach-colored dress with a tie front.
Sunlit room with large glass windows, red curtains, and a patterned rug. Several crystal singing bowls are arranged on the floor, along with various bowls, mallets, and a tuning fork. Outside the window, a garden with trees and a patio table are visible.

Why Wild Mind
Studios exists

For a long time I was doing bits of everything for everyone, and it was good work but scattered. The turning point was noticing that the businesses I loved most were run by women building something deeply personal, and the ones struggling weren’t short of talent, they just didn’t have a brand that reflected who they really were. Wild Mind Studios exists for them.

For the ones who are done,
looking like everyone else

Close-up macro photography of an orange and white dahlia flower — brand photography by Wild Mind Studios, Essex
Open window overlooking a stone building and greenery in Avignon, France, with breakfast table and coffee cups in soft morning light

Outside the Studio

I live in Wivenhoe, a quietly magical village on the Essex coast, with my lovely husband Matt. Life here looks like morning walks along the estuary, afternoons with a camera, and evenings with a good series, a romantasy novel or something sweet.

I don’t think you need to know all of that to hire me, but I do think my work is shaped by it, by someone who pays close attention, finds meaning in small things and genuinely cares about getting it right.

Amie x

Matt laughing on a boat with the sea in the background — Wild Mind Studios About page
Rosemary focaccia and berry cake in branded boxes tied with twine, styled product photography for Belle Vue Bake Co.
Ginger cat sitting beside a rusted vintage Volkswagen Beetle — lifestyle photography by Wild Mind Studios
Hand holding a page in an open romantasy book with a moth-illustrated bookmark, on warm fabric — Wild Mind Studios About page

Sweet treats courtesy of Belle Vue Bake Co, find them at bellevuebake.co

You don't have to know exactly what you need.

You just have to know something needs to change.

Ready to build something,
that actually feels like you

Have a look at how I work, explore the services or just get in touch. No pressure and no hard sell, just a proper conversation about where you’re at and what might help.

Not sure where to start? I’ll look over your brand for free and tell you what I’d change.