MOSS & EMBER,
grounded & glowing
Moss & Ember is a concept brand I created for an imaginary wellness lifestyle business, the kind of place that sells candles, rituals and slow-living goods for people who want their home to feel like a deep breath. It’s not a real client, so it gave me the freedom to play with ideas I’d love to bring to a real brand one day.
The identity pulls together the earthy calm of moss and the warmth of a glowing ember, with an elegant serif wordmark, an M&E monogram, a set of simple icons, packaging and a palette of forest greens, warm sand and burnt orange. It’s grounded and natural without feeling plain, and it shows the kind of brand I love making for wellness businesses.
SERVICES
Logo Suite, Monogram, Icons, PackagingSTYLE
Earthy, warm and softly luxuriousiNDUSTRY
Wellness lifestyle (concept brand)
Moss & Ember is also the demo brand for a Squarespace template I’m building, so watch this space.
Ready to build something,
that actually feels like you
Have a look at how I work, explore the services or just get in touch. No pressure and no hard sell, just a proper conversation about where you’re at and what might help.
Not sure where to start? I’ll look over your brand for free and tell you what I’d change.