CONCEPT PROJECT

Where the Digital Meets the Deep

Neon Tide website design displayed on a laptop screen, showing the homepage with deep teal and purple tones, placed on a curved white surface
Neon Tide logo monogram in white overlaid on a square digital artwork featuring ethereal pink and purple jellyfish against a soft blue background

NEON TIDE - BRAND IDENTITY FOR A CREATIVE STUDIO COLLECTIVE

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BRAND IDENTITY · CONCEPT PROJECT

Two Neon Tide business card mockups showing the wordmark logo on a purple card and the monogram on a slate blue card, set against an abstract geometric background in purple and blush tones

A luminous, editorial brand identity for a digital creative studio collective - built from the ground up. Logo suite, colour palette, typography, brand symbols, and brand guidelines, plus a partial website concept, by Wild Mind Studios.

Please note: Neon Tide is a concept project created to showcase the Wild Mind Studios design process and creative range.

Neon Tide - Project Scope

Project Scope

  • Logo Suite - Primary mark, monogram & supporting symbols

  • Colour Palette - Luminous, oceanic tones with editorial depth

  • Typography - Considered type pairing for a premium creative studio feel

  • Brand Symbols - Custom graphic elements for use across touchpoints

  • Brand Guidelines - Full usage rules and visual standards

  • Website Concept - Partial homepage design and layout direction

PHASE 1: BRAND STRATEGY & VISUAL DIRECTION

Neon Tide needed to feel like nothing else in the digital art space - luminous, otherworldly, and unmistakably its own thing.

The creative direction drew inspiration from the ocean's deeper, stranger beauty - bioluminescent creatures, shifting light through water, the tension between the neon and the natural. The mood we were building towards was digital surrealism meets coastal wonder - a world that felt genuinely immersive before a single piece of art was even shown.

Neon Tide brand moodboard featuring six images in a row: a neon-lit interior space, a lavender textured wall, a translucent jellyfish, a silver-blue gradient surface, an aerial view of ocean waves, and crumpled iridescent foil

PHASE 2: LOGO SUITE & BRAND IDENTITY

Two Neon Tide wordmark logo variations side by side: one in slate blue and one in purple, both combining a bold outlined uppercase NEON with a flowing script Tide beneath

The logo system was built for flexibility - a full wordmark combining a bold display font with a flowing script, plus an NT monogram submark in both teal and coral colourways, giving the brand range across every possible touchpoint.

Five custom symbols were developed to sit alongside the identity - infinity, waves, a crescent eye, a jellyfish, and a radial mark - each one drawn from the oceanic world of the brand and designed to work as standalone graphic elements, pattern components, or icon sets.

The result is a brand system with genuine depth. Every element earns its place.

Neon Tide Digital Art Collective hero banner featuring the wordmark logo in white on an abstract geometric background in muted purple and blush tones

PHASE 3: COLOUR PALETTE & TYPOGRAPHY

A color palette with five colors labeled from left to right: Ocean, Drift, Coral, Abyss, and Tide, along with their hex codes and RGB values.

The palette was named as carefully as it was chosen - Ocean, Drift, Coral, Abyss, and Tide. Five colours that tell the whole story without a single word of explanation. Soft periwinkle blues and mauves sit alongside a warm coral and deep slate, creating a palette that feels both contemporary and timeless.

Typography pairs Gin - a bold, characterful display face - with Acumin Pro for clean body copy, and a flowing script for accent use. The combination gives Neon Tide the editorial range to feel at home in a gallery, a website, or a brand campaign.

A series of water-themed symbols including an infinity sign, a circle, wavy lines, a crescent moon with stars, and a jellyfish.
A typography chart displaying different font styles and names, including GIN, Acumin Pro, Victor Script, Your Script, with example text in each font.
Blue background with white repeating floral pattern.
Two Neon Tide logo submark variations side by side: an NT monogram combining a bold N with a flowing script T, shown in slate blue and dusty rose

PHASE 4: WEBSITE CONCEPT

Neon Tide Digital Art Collective website homepage showing the hero section with jellyfish imagery, the wordmark logo, and the tagline Where Digital Art Meets the Deep in teal and purple tones
Neon Tide Digital Art Collective website homepage showing the hero section with jellyfish imagery, the wordmark logo, and the tagline Where Digital Art Meets the Deep in teal and purple tones

The partial website concept brought the brand world to life in a digital space - a deep-blue hero with the jellyfish imagery, the neon-outlined wordmark, and the tagline "Where Digital Art Meets the Deep" landing immediately and unmistakably.

The symbols system translated beautifully into the UI, appearing as navigation icons in the "Now Showing" strip below the hero - giving the site a cohesive, considered feel that goes well beyond a standard template build.

Close-up of a computer screen displaying a website titled 'Neon Tide' with the tagline 'Where digital art meets the deep.' The website shows an artwork of a jellyfish and menu options such as Home, About, Artists, Exhibitions, and Contact. The screen is placed on a white surface against a plain wall.

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