PINCH,
a little crab with big personality
Pinch is a concept brand I made for an imaginary natural soap range called The Wrack Line, with four wild-harvested bar soaps inspired by the British coast: Sea Buckthorn & Amber, Wild Rose & Clay, Kelp & Sea Salt, and Heather & Peat. It started completely by accident, when I doodled a little crab in Procreate one evening, turned it into a pattern and couldn’t let it go, and the whole brand came together over one weekend of proper hyperfocus.
It’s bright, beachy and playful, which makes it completely unlike anything else in my portfolio, and that was the point. The palette of tangerine, peony, pearl aqua, orchid, periwinkle and jasmine came straight from that first hand-drawn pattern, and I carried it through to soap labels, box wraps, belly bands, tissue paper, illustrated sea buckthorn and social graphics. It was inspired by my first time snorkelling in the Costa Brava, after years of being scared of the water.
SERVICES
Illustration, Pattern Design, Packaging, Social GraphicsSTYLE
Bright, playful and full of character, coastal witchyINDUSTRY
Natural skincare (concept brand)
Ready to build something,
that actually feels like you
Have a look at how I work, explore the services or just get in touch. No pressure and no hard sell, just a proper conversation about where you’re at and what might help.
Not sure where to start? I’ll look over your brand for free and tell you what I’d change.