Branding & Logo Design in Colchester, Essex for small creative & wellness businesses
Branding that feels unmistakably like you.
A brand that feels like you, built properly from day one
You’ve probably been putting off sorting your brand for a while, either because you don’t know where to start or because everything you’ve looked at feels a bit generic and not quite you. That’s completely normal, and it’s exactly where most of my clients are when they first get in touch.
I design logos, branding and brand guides for small wellness, beauty and creative businesses, from my studio in Wivenhoe near Colchester and for clients right across the UK, and I’ll walk you through it all in plain English so the whole thing feels calm and doable.
A good brand isn’t just a logo you like, it’s the whole system that makes your business recognisable wherever it turns up, from your website and your Instagram to a business card, a treatment menu, a hoodie or the side of a van. When it’s right, everything starts to feel connected and you stop second-guessing every post and every leaflet.
Every brand I make starts with properly getting to know you, your clients and what you want people to feel, and I put all of that into a creative direction brief before I design a single thing. From there it’s sketched by hand on paper or in Procreate and built in Adobe Illustrator so it’s print-ready and scalable, and on Signature Brand and The Full Story it’s finished with custom illustrations nobody else will have.
You’ll come away with brand guidelines that actually get used, with everything your printer, your web developer or your team need to get it right without ringing you to ask.
Recent logo and branding projects
Logos, brand guidelines, merch and print for a coastal rowing club in Wivenhoe, an online counselling practice, a family caravan holiday business, a dog walking and home boarding business in the Lake District and an aesthetics clinic.
This is
for you if...
→ You’re launching a new wellness, beauty or creative business and want a logo and branding that’s built properly from day one, rather than something you’ll outgrow in six months.
→ You run a clinic, salon, therapy practice, yoga studio, holistic space or creative business, and you want a brand that feels soulful, considered and completely yours.
→ You’ve been in business for a while, but your brand no longer reflects where you are or the quality of what you deliver.
→ You hesitate to share your website or Instagram because it doesn’t feel like you anymore, and you’re ready to change that.
→ You’re done with DIY and ready to invest in a brand that properly reflects the standard of your work.
Every branding package is designed from scratch around your business, and the difference is how far we take it. Prices start at £1,250, and if you’re not sure which one fits, tell me a bit about your business on the enquiry form and I’ll point you in the right direction.
Branding Packages & Prices
THREE WAYS TO BUILD YOUR BRAND
BRAND ESSENTIALS
From £1,250 · 2 to 3 weeks
Brand Essentials is for new or smaller wellness, beauty and creative businesses who need to look professional and get going without overthinking it. You’ll get a properly designed logo suite, colours and fonts that work together, and a short brand guide so you know how to use it all, plus a brand piece and a few launch graphics so you can start showing up straight away. It’s a lovely place to start, and because it’s built properly from day one, it’s easy to grow into a bigger brand later on.
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Brand questionnaire and a discovery call
Two mood boards to choose from
Logo suite of 3 versions: primary logo, secondary logo and submark
Colour palette with HEX, RGB and CMYK codes
Font pairing chosen to suit your logo (font licences bought separately)
A brand style guide of around 10 to 12 pages
1 brand piece chosen to suit your business (like business cards, an email signature or a price list)
3 social launch graphics
3 mock-ups showing your brand in use
Two rounds of revisions
Your full file pack, organised and ready to use
Most popular
SIGNATURE BRAND
From £2,500 · 4 to 6 weeks
Signature Brand is the full Wild Mind Studios experience, and it’s the one most people choose. Before I design anything, we dig into who you are, who you’re for and how you want people to feel, and all of that goes into a creative direction brief that shapes every decision after it. You’ll end up with a brand that has real strategy behind it, a full logo suite, custom illustrations nobody else will have, and brand guidelines detailed enough that your printer, your web person or your team can pick them up and get it right without having to ask.
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A 20 to 25 page creative direction brief, with two mood boards to choose from
Brand strategy: positioning statement, mission, vision, values and who you're for
Logo suite of 5 versions: primary logo, horizontal logo, icon, wordmark and short wordmark, with rules for sizing, spacing and what not to do
Colour palette where every colour has a job, with approved pairings and Pantone references
Typography with a full type hierarchy for print and screen (font licences bought separately)
Up to 15 custom illustrations or icons, plus a brand pattern if it suits your brand
A voice guide with tone for different situations, "we say, we don't say" and ready-made lines
Photography direction, with a shot list and what to avoid
Production specs for print, kit, signage and digital, so suppliers get it right first time
3 brand pieces chosen to suit your business (like business cards, a welcome card, a gift voucher or a window sticker)
6 social launch graphics
Up to 6 mock-ups of your brand out in the world
Brand guidelines of around 30 to 35 pages, plus a walkthrough call
Two rounds of revisions
THE FULL STORY
From £3,500 · 6 to 8 weeks
The Full Story is for when you want to launch with everything already in place, so you’re not left with a lovely new logo and nothing to put it on. It’s everything in Signature Brand, plus a half-day brand photoshoot that I plan and art direct around your new identity, so your photos and branding actually match. You’ll also get more brand pieces and a bigger set of launch graphics made with your own photos, and it’s ideal if you’re launching something new or giving an established business a proper fresh start.
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Everything in Signature Brand
Logo suite of 6 versions, adding a monogram or embroidery-ready mark for kit and merchandise
A half-day brand photography shoot, art directed around your new identity
5 brand pieces chosen to suit your business (like packaging labels, signage, a welcome pack, a menu or merchandise)
12 social launch graphics, made with your new photos
The Process
How a branding project works, from our first chat to your final files.
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You fill in a detailed brand questionnaire and we have a relaxed call about your business, your clients and what you want people to feel when they come across you. You don't need to have it all figured out, that's what this bit is for.
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I put everything we've talked about into a creative direction brief, with your strategy, two mood boards to choose from and the direction I think your brand should take. On Signature and The Full Story this is a proper 20 to 25 page document, and we agree it together before I start designing.
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Your logo starts as sketches on paper or in Procreate before it's built in Adobe Illustrator, then I develop your colours, type, illustrations and everything else in your package.
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You see the whole brand together and tell me what you love and what you'd change, and we work through two rounds of revisions until it feels right. Additional rounds available at £75 each.
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You get your brand guidelines and every file you need, organised into clear folders, and on Signature and The Full Story we have a walkthrough call so you feel confident using all of it.
Concept logo and branding projects
Self-initiated concept brands, from a natural seaside soap range to a digital art collective, made to explore new styles and show what’s possible beyond my client work.
Bespoke Logo Design & Branding for small businesses in Colchester, Essex & across the UK
Based in Wivenhoe and working with businesses in Colchester, Mersea, Clacton, Chelmsford, across Essex and all over the UK.
Branding FAQs
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My branding packages start at £1,250 for Brand Essentials, which includes a logo suite, colour palette, font pairing and a short brand guide. Signature Brand is from £2,500 and adds brand strategy, custom illustrations, a voice guide and full brand guidelines, and The Full Story is from £3,500 and includes a half-day brand photoshoot too. If you’re a small wellness or beauty business just starting out, Brand Essentials is a lovely place to begin, and it’s built properly so you can grow into a bigger brand later. I’ve written more about this on my blog here →.
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Yes, that’s exactly what The Full Story is for. Because I design the brand and take the photos myself, I plan your shoot around your new colours, mood and story, so your logo, photos, social graphics and website all look like they belong together. If you’d like a website too, I build those on Squarespace as well. Explore Web Design→ .
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It depends on the package. Brand Essentials usually takes 2 to 3 weeks, Signature Brand 4 to 6 weeks and The Full Story 6 to 8 weeks. Projects with lots of hand-drawn custom elements can take a little longer, and I’ll always give you a clear timeline before we start so you know exactly what to expect.
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You’ll fill in a detailed brand questionnaire covering your business, your clients, your vision and any visual references you love. The more detail you give me here the better, because it’s where the whole design process begins, but you don’t need to have everything figured out, as that’s what the discovery stage is for.
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The detail we go into before I start designing usually means this doesn’t happen, but two rounds of revisions are included as standard, so there’s plenty of room to fine-tune until everything feels right. In my experience, when the questionnaire and mood board stages are done thoroughly the final designs land really well, because the design comes from understanding rather than guesswork. If you need more than two rounds, extra rounds are £75 each.
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Once your branding is complete, you’ll get a full set of files organised into clear, labelled folders, so you always know exactly what to use and where.
Vector logo files
Vector files are built from mathematical points rather than pixels, so they scale to any size, from a favicon to a shop sign, without ever losing quality..EPS: a universal vector format, handy for print shops and older design software.
.SVG: a lightweight vector file, perfect for whoever builds your website.
.PDF: a high-resolution vector document, ideal for sending to printers.
Your logo files come with the text converted to outlines (shapes rather than editable text), so your logo always displays correctly on any device or software without needing the original font installed.
Raster image files
Raster files are made of pixels and are best for everyday digital use..PNG: has a transparent background, so it sits neatly over photos or coloured backgrounds.
.JPG: has a solid background, great for general sharing and quick use.
Brand guidelines and fonts
Brand guidelines (PDF): your go-to reference for logo use, colour codes (CMYK, RGB and HEX) and fonts.
Fonts: I’ll name the exact fonts in your brand guide. If they’re free, I’ll include the files, and if they’re licensed, I’ll show you where to buy your own licence for using them in Canva, social graphics or packaging.
Everything arrives with a short guide explaining when to use each file, so you’ll never have to guess which one to reach for. I keep your master working file safe too, so if you ever need edits or new versions down the line, just get in touch, and there’s no need for you to own any specialist design software. I’ve written a whole blog post about this here →.
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Yes, completely. Once the final payment is in, your branding is entirely yours. You’ll get every file you need in EPS, SVG, PDF, PNG and JPG, along with your brand guidelines, and I keep the master working file safe so I can make edits or new versions for you whenever you need them.
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Absolutely, and it’s actually the ideal way to do it. Your branding is the foundation everything else is built on, so getting it right first means your Squarespace website, your photography and your social content all feel connected from day one. Lots of my clients start with branding and come back for their website a few weeks or months later, once they’re ready. I’ve written a whole blog post around this here →.
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A logo is one element. Branding is the complete visual system, with your logo suite, colour palette, fonts, brand guide and creative direction all working together so your business feels cohesive and recognisable. A logo on its own is like having one piece of a puzzle, and branding gives you the whole picture. I’ve written a whole blog post around this here →.
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Yes, and a lot of my clients aren’t local at all. Branding work happens remotely, so location is never a barrier. I’m based in Wivenhoe near Colchester and work with wellness, beauty and creative businesses from Essex to the Lake District and everywhere in between.
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Click the button below to check availability and fill in a short enquiry form. I'll review your details and get back to you within 1–2 working days to let you know if we're a good fit and to answer any questions you have before committing to anything.
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Yes. A 40% deposit secures your start date, and the rest is split into smaller payments at different stages of the project, so you’re not paying it all at once. We’ll agree the plan together before we start, and it’s all set out in your agreement.
Kind Words
What happens when your brand finally feels right
Ready to build something,
that actually feels like you
Have a look at how I work, explore the services or just get in touch. No pressure and no hard sell, just a proper conversation about where you’re at and what might help.
Not sure where to start? I’ll look over your brand for free and tell you what I’d change.