Amie Duke-Woolley and husband Matt walking by the lake in Exeter
Close up photography of cream hydrangea flowers by Wild Mind Studios Essex
Founder, Amie in a burgundy hat and patterned scarf smiling in the wind
Close-up of a purple and white hydrangea in soft light

The Journal

THOUGHTS, STORIES AND STUDIO NOTES FROM WILD MIND STUDIOS, Wivenhoe, essex.

Welcome

This is a space for honest thoughts on branding, design, and what it really takes to build a creative business that feels like you.

I'm Amie - artist, photographer, and brand designer based in the quietly magical village of Wivenhoe, Essex. This journal is where I share the things that don't quite fit into a service page - the process, the thinking, the behind the scenes, and the messy, beautiful reality of building something from scratch.

Here you'll find brand tips, design inspiration, and behind the scenes of studio life alongside honest reflections on creativity, slow living, and doing things differently. I'm also late-diagnosed AuDHD (Autism/ADHD), and some of what I write here explores that too - the way it shapes how I work, how I think, and how I've learned to build a business that actually works for my brain rather than against it.

Written for wellness, beauty, and creative business owners who are ready to show up more intentionally online - and for anyone who just loves a good read with a matcha in hand.

Pull up a chair. Stay a while.

Amie x
Open window overlooking Avignon with a breakfast table below, journal welcome page
Amie reading with a moth-illustrated bookmark, journal welcome page
ADHD & AuDHD Support Amie Duke-Woolley ADHD & AuDHD Support Amie Duke-Woolley

5 Ways to Support Focus as a Neurodivergent Creative

Feeling scattered? This one’s for the neurodivergent creatives, ADHD wanderers and wildly brilliant minds that don’t do “linear.”

In my latest blog, I’m sharing 5 gentle ways to support focus without shame, burnout or forcing yourself into a routine that never fit in the first place.

From soft mornings to dopamine pairings and learning your own rhythm - these are the tools I use when my brain’s got 37 tabs open (and at least 3 are playing music somewhere).

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