Ravens Coastal Rowing,
turn up, muck in, row
Ravens Coastal Rowing Club is a brand new, not-for-profit community club based right here in Wivenhoe, on the Essex coast. Coastal rowing is still a young sport in the UK, with beach sprint rowing heading to the Olympics in 2028, so Ravens have a rare chance to help shape what it looks like here. They wanted a brand that felt welcoming rather than traditional, with no gatekeeping and no experience needed, just people who want to get out on the water and look after each other.
The raven comes from the Wivenhoe town crest, so I drew the Sentinel, a calm, watchful raven that’s always looking forward whatever the conditions. It sits within a five-piece logo suite, from the main badge down to a small icon for caps and kit tags, with a palette of dark teal, ink black and bright yellow-green taken from the estuary. I pulled it all together into a full set of brand guidelines covering their colours, type, voice and how to use it on kit, boats, vehicles and socials.
SERVICES
Branding, Brand Guidelines, Kit & Merch DesignSTYLE
Bold and coastal, dark teal and yellow-greeniNDUSTRY
Community rowing clubThe Brand
A calm, watchful raven drawn from the Wivenhoe town crest, with a five-piece logo suite and a palette taken from the estuary.
The Kit
From hoodies and caps to the club van and beach banners, the brand carried through onto everything the crew wears, carries and turns up in.
“She genuinely immersed herself in our sport, took the time to understand its identity, culture and what matters to us, and really went all in.”
Absolutely fantastic experience working with Amie on the creation of our Ravens Coastal Rowing logo and badge.
Her attention to detail is incredible, but what really stood out was how much effort she put into understanding who we are and what we’re trying to create. She didn’t just take our brief and come back with a design. She genuinely immersed herself in our sport, took the time to understand its identity, culture and what matters to us, and really went all in.
The end result is something that feels completely on point. A design that not only looks fantastic but genuinely represents who we are and what we stand for. You can tell Amie takes enormous pride in her work, and that personal investment makes all the difference.
We’re absolutely delighted with the result and couldn’t recommend her highly enough.
Thank you, Amie! 🙌
~ Rob Mayes, Founder of Ravens Coastal Rowing
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that actually feels like you
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